Lazar Radanov-Radičev, New Business Development Director at Delta Auto Group, will speak at the RES SERBIA 2026 conference on the combination of luxury vehicles and sustainable urban mobility.

Lazar Radanov-Radičev joined Delta Auto Group in 2017 as Product and Price Manager. Since 2020, he has been the Director of New Business Development, and since October 2023, he took over the role of Regional Director of the Maserati brand, at the same time serving as the Director of the new branch of the Delta Auto Group – Delta Automoto Adria. Lazar is a dedicated professional with over twenty years of experience in the automotive industry, which he gained as a long-time Product and Price Manager for many brands such as Ford, Volvo, Land Rover and BMW. He is especially proud of his participation in projects for the implementation of advanced IT business solutions in the automotive business, and the topics that are currently in the focus of his business interests are the luxury vehicle sector and the development of urban mobility.